Apple secretly acquires Danish machine learning startup

Apple Bought Spektral Startup

One of Apple's strengths is that it doesn't acquire companies without a mapped out strategy in mind. Earlier this year, Apple bought Akonia, a startup focused on creating AR lenses, fuelling rumors that it will soon release its long-awaited AR glasses.

Spektral's website notes that its solution makes it possible to create unique and immersive mixed reality content. Apple could incorporate the technology into the default Camera app on iPhone, or Messages, or Clips, or use the technology in bigger ways as it continues to push into augmented reality. As it did with Siri, AuthenTec, LinX and others, Apple likes to purchase smaller companies with something unique to offer iPhone users.

According to the news report Apple Inc.

Apple secretly bought a Danish visual effects startup Spektral for over $30 million past year, the media reported. The main focus of its products, also available on mobile, was a real-time green screen processing to separate people and objects from the background and place another one underneath.

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That technique is called "cutouts" and the company went by the name CloudCutout at the time. It provides a path to do same in the digital cloud, photographers once did by hand with film and later did by mouse in photo editing software.

Apple reportedly acquired Danish visual effects startup Spektral at the end of past year.

But all those math Ph.D.s at CloudCutout got restless and trained their machine-learning software to cut out a person from moving pictures without the need for an actual Hollywood-style green screen.

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