Apple TV Owners Might Get Apple's Incoming Original Content For Free

A customer tests a smartphone during the launch of the new iPhone XS and XS Max sales at a shop in Moscow

Apple's second original TV show, Carpool Karaoke, is already available for free via the TV app. If any company could directly take on Netflix, it's Apple, which boasts a ton of money in hand.

Yet Apple doesn't seem to care about using its original content to get people to pay for its upcoming service. Now the app allows users to easily access the entire library of streaming content available to them across the various apps on their Apple TV, iPad and iPod. Apple has always been rumored to be launching a Netflix-like streaming video service in 2019, and indeed it is known the company has hired big-name talent to act in or produce its original content, including Chris Evans (Captain America himself), Jennifer Aniston, and Steven Spielberg.

When the new services roll out, they may come loaded in the pre-installed "TV" application of Apple devices.

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So yes, the plan right now it seems is for Apple's original TV shows and films to be available to watch for free to anyone who owns an appropriate Apple device-although given Apple's track record, you can probably bet that you'll need an "upgraded" version of said devices for this service to work properly.

Last month, The Wall Street Journal reported that Apple has around two dozen shows in "in development or production".

The revamped app may be launched by Apple early next year, the report said, adding that an Apple spokesman, however, declined to comment on the plans. Think "Game of Thrones", but without the sex and violence.”. That includes a remake of Steven Spielberg's Amazing Stories, a series about poet Emily Dickinson starring Hailee Steinfeld, a drama about basketball player Kevin Durant, and a morning news drama starring Jennifer Aniston and Reese Witherspoon. By creating a library of entirely family friendly content, Apple can stand apart from Netflix as something different. We'll just have to be patient until Apple makes an announcement. The streaming wars have just begun.

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