Black Friday deals not such a bargain after all

Best Argos Black Friday and Cyber Monday UK deal predictions for 2018

We've been feverishly publishing the latest Black Friday deals with the best of 'em, because we know you love a bargain as much as we do.

"The LG 60UJ630V, a 60" 4K TV, was advertised at £799 by Amazon on Black Friday.

Which? discovered that almost half of the products on offer were sold for less in the six months following Black Friday, which covered the period December 2017 to May 2018. If it does mark down devices, we suspect you'll find better deals at other retailers, including Walmart and Target, both of which are offering sales on the iPad and other devices in the U.S. this Black Friday.

The investigation analysed deals on the websites of Amazon, Currys PC World, Argos and John Lewis, which all heavily promote their Black Friday sales.

Weirdly, though, they didn't look at an equal selection of deals across those retailers: it was 59 deals at Currys PC World, 18 at Amazon, 14 at John Lewis and just three from Argos. 86% of the products on offer were the same price or cheaper during the six months following Black Friday, and 46% were found at a lower price on at least one day in the six months after Black Friday.

Their research found 87% of the products were cheaper outside of the sales event which fell on Friday 24 November.

Responding to the investigation, Amazon insisted that thousands of "incredible deals" available on its website around Black Friday represent "millions of pounds of savings" for customers.

The Sony Cybershot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday by Currys PC World.

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Argos said products in Black Friday deals are also included in other promotions. And there is KRCS in the United Kingdom that is heavily discounting the all-new Mac Mini, new MacBook Air and many other Mac products across its site.

Currys PC World said it "offers great value on products throughout the year, and offers customers pricing transparency by stating in all channels exactly when a product was available for a higher price".

But Springboard said online spending for Black Friday is not rising as fast as in the past, amid economic pressures and scepticism over claimed savings.

The electrical and household electronics retailer added: "While our prices - like all retailers - can fluctuate throughout the year, we're proud to offer our Price Promise across our entire range - and this covers the Black Friday trading period".

A John Lewis spokesman said its Never Knowingly Undersold pledge means it cuts prices to match competitors.

Find out about offers in advance - sign up to your favourite retailers' newsletters for inside tips, or check their social media pages ahead of the sales for any clues or hints to what will be on offer.

Tech insiders have put the Huawei MateBook X Pro in the running for the best laptop in the world this year, but its £1k+ price tag has alienated some buyers. This year, that list is perhaps a bit smaller, as retailers have once again begun remaining closed on Thanksgiving before opening their doors on Black Friday. This includes Amazon, which have a tonne of video games on offer at reduced prices.

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