Plastic waste elimination pledge by 2025 attracts more big firms

Major companies responsible for a FIFTH of the world's plastic packaging pledge to end waste

Mars, L'Oreal, Unilever and Coca Cola, producers such as Novamont and waste management firm Veolia are among more than 250 organisations which have joined up to the global commitment to end plastic waste at source.

The pledge by 250 organisations included numerous world's biggest packaging producers, leading consumer brands, retailers and recyclers, as well as governments and NGOs.

The minimum ambition levels would be reviewed every 18 months "and become increasingly ambitious over the coming years to ensure the global commitment continues to represent true leadership" said the Ellen MacArthur Foundation, which has partnered with UN Environment. It also aims to ensure that 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025.

"The global commitment aims to create "a new normal" for plastic packaging", the foundation said in a statement received by the Jakarta Globe. There will be full transparency, with signatories required to report annually and publicly on the progress made toward reaching their targets.

The United Nations Environment Agency also signed the pact, and the agency's executive director, Erik Solheim, called on companies and organizations to address the "root causes of plastic pollution".

Continue to invest in responsibly managed renewable sources (sugarcane biobased plastic, now this sits at 80%) across all its packaging between 2018 and 2025.

PepsiCo said it had made a number of pledges in a bid to "build a PepsiCo where plastics need never become waste".

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Eliminating problematic or unnecessary plastic packaging and move from single-use to reuse packaging models.

PepsiCo's spokesperson was quoted saying that protecting the planet is hugely important to their company, which is now focused towards achieving 100% recyclable, compostable or biodegradable packaging by 2025.

This is just one step on what will be a challenging journey, but one that can lead to huge benefits for society, the economy and the environment.

Dettol and Durex owner RB is another major fmcg signatory of the latest Ellen MacArthur Foundation initiative.

Greenpeace wants a stronger emphasis in reducing the amount of plastic put in circulation.

The effort drew a mix of praise and skepticism from some involved in plastic waste issues. We would like to invite our clients, brands, and other stakeholders to work with us to make the plastics economy truly circular'. "This commitment is about eliminating pollution at its source", Rob Opsomer, who leads the foundation's New Plastics Economy initiative, told the Thomson Reuters Foundation.

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