Amazon is planning to open bigger automated stores

Amazon's cashierless technology has so far been limited to 'Go' stores with small footprints

Bigger Amazon Go stores would represent another threat to traditional grocers disrupted by the online retail giant's rapid advance into food retail.

At the company's seven Amazon Go stores in Seattle, Chicago, and San Francisco, shoppers scan in with their mobile devices, then pick their product and walk out.

Although Amazon has previously denied plans to introduce cashierless technology to Whole Foods, the WSJ's sources say that would be the most likely application of adapting the technology for larger spaces.

The insiders said Amazon would most likely use its no-checkout tech at Whole Foods. There are no checkouts or cashiers - instead, an app on your phone registers as you enter the store, and cameras on the shelves detect the items you take and add them to a virtual basket.

Sources told the Journal that Amazon is testing out the futuristic tech - which tracks and charges for the items shoppers take from the shelves - in Seattle, in a space formatted like a large store. Whole Foods, which Amazon acquired for roughly $13.5 billion in 2017, has since added grocery pickups and one-hour delivery.

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Amazon said it doesn't comment on rumour and speculation.

Amazon has moved deeper into physical retail over the past few years after more than two decades shaping how people shop online. 7-Eleven is reportedly trying to catch up with Amazon, rolling out cashierless technology in some of its stores in Japan.

Amazon Go stores are created to let you shop without a wallet or having to stand in checkout lines.

Forward-looking: Waiting in lines within grocery and retail stores could be a thing of the past if Amazon is able to scale up its cashierless store concept.

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