Payless tricks upscale shoppers with fake store called ‘Palessi’

Payless Shoes Dupes Buyers into Buying Discounted Shoes at Luxury Prices

Payless Shoesource is known for its affordable shoe brands that may turn the noses of some more discriminating shoppers that is until the company opened its own luxury boutique - Palessi.

The chain said it took over the former Armani store in Santa Monica and labeled it "Palessi" before filling it with Payless shoes with inflated price tags and inviting social media fashion influencers to a party at the store. Recently the company that's always been associated with affordable and discounted shoes, designed a shrewd advertising campaign that ultimately exposed a variety of "tastemakers" and "influencers" in the fashion industry.

The social media influencers shelled out $200, $400, and even as much as $645 for shoes that are typically priced between $19.99 and $39.99 at Payless.

"They're elegant, sophisticated", one woman gushed in a video posted by the company on Facebook.

Palessi sold $3000 worth of shoes by the end of the 48-hour event. Payless says it plans to use the footage from the event for upcoming ads.

SEC fines Floyd Mayweather and DJ Khaled $750K for cryptocurrency shilling
Celebrity endorsements helped create buzz a year ago that many cryptocurrency startups used to raise money for software projects. Under the settlements, Mayweather agreed to pay a $300,000 penalty, give up another $300,000 and pay $14,775 in interest.

Sarah Couch, Payless's chief marketing officer, said the campaign aimed to remind shoppers that Payless strikes the right balance of stylistic relevance and affordability.

One shopper responded with, "You've got to be kidding me".

Payless refunded the shoppers and gave them the shoes to keep.

People come up with all kinds of tricks to earn money and this US-based budget shoe brand did just that.

No, you don't always get what you pay for!

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