Samsung Galaxy M series will compete with Redmi and Realme

Realme 2 Pro Notch

The series will be targetted towards the country's millennials, hence the nomenclature, "M".

It is worth noting that the new Galaxy M series will take the place of the budget Galaxy J series, and for a starter, the series will pack premium features to give the much-needed push to Samsung in the budget segment. The Galaxy M10 will have a smaller display and battery, as it will be the most affordable smartphone of the series.

The new phones will be available in India only through Samsung's own website and via Amazon India. Samsung hopes to fight back with the Galaxy M line, which will replace the Galaxy J series (that's the 2018 Galaxy J8 pictured at the top of this article). Data from research firm Counterpart indicates that Samsung, the world's largest smartphone manufacture, had a lower market share in India than Xiaomi for two of the first three quarters of a year ago. However, Samsung in its press release noted that the Galaxy M series smartphones will come with "powerful display, powerful camera, powerful battery and a powerful processor helping the smartphones deliver power-packed performance".

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Both the Galaxy M10 and Galaxy M20 have been leaked on a number of occasions in the past few weeks. Neil Shah, research director, devices and ecosystems at Counterpoint Research, however, expressed scepticism about Samsung's chances to break Xiaomi's hold on the ecommerce segment, saying the South Korean company is a year late with this series since the average selling prices online have moved beyond Rs 10,000. They will have features like fast charging and hefty batteries, he confirmed. The Galaxy M10, M20 and M30 are likely to be unveiled on the launch day, but as Samsung confirmed, the sales of these smartphones will only begin on March 5.

While the firm has already scheduled a launch event for the more interesting Galaxy S10, nothing has been heard of the Galaxy M phones in terms of their launch date.

"The M series has been built around and incepted around Indian millennial consumers", Asim Warsi said, adding that the phones will be rolled out globally after the Indian launch at the end of January.

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