Say goodbye to disruptive ads in Google’s Chrome browser from July

Chrome will block annoying, spammy ads globally starting July 9

Google has announced overnight that you'll no longer see "disruptive" ads in the Chrome browser from July this year.

Hopefully, this will encourage marketers to adhere to the Coalition's ad standards, and not devise new ways to skirt the guidelines and annoy users. 'Starting today, publishers in regions outside of North America and Europe can use this tool to understand if they have intrusive ad experiences on their site, their current status (passing/no issues found or failing), and resolve outstanding issues or contest a review.

While Chrome will automatically filter ads on sites that fail their ad experience reports, users can ultimately decide if they see ads on blocked sites.

The ad-blocker is created to dissuade publishers from obnoxious ad practices defined by a consortium called Coalition for Better Ads through its Better Ads Standards.

On the mobile side, eight types of ads have been banned including pop-up ads, prestitial ads, ad density higher than 30 per cent, flashing animated ads, auto-playing videos with sound, postital ads with countdowns, full-screen scrollover ads and large sticky ads.

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Google reports positive results after implementing ad blocking in Chrome previous year.

This shouldn't be something new for website owners, as many have already corrected sites since late 2017 when Google first announced Chrome's built-in ad blocker rollout for North America and Europe.

"In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites".

Google says that at the beginning of January 2019, two-third of non-compliant publishers have now made the necessary changes and only one percent of reviewed sites had their ads filtered. This means that Google is expanding the reach of Chrome's ad blocker on its own servers and not through the program itself. As of July 9, the same ad blocking practices will affect sites in all countries.

"Further, out of millions of sites we've reviewed to date, less than 1% have had their ads filtered", Galbraith added.

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