Lewis Hamilton fires his first warning shot to his rivals
Reigning World Champions Mercedes has unveiled its 2019 challenger, the W10, as it bids to win both Formula 1 titles for a sixth successive season.
And Allison says the W10 is also created to be more efficient with its use of tires, something that wasn't always a Mercedes strength in 2018.
Meanwhile, Williams have cancelled a planned filming run of their new F1 auto in Barcelona on Sunday because of delays building it.
Ex-Force India racer Esteban Ocon will act as back-up to the pair after missing out on a 2019 race seat.
The winners of the past five world championships have presented an all-new auto for the forthcoming season. "As such, we have taken the decision not to run our auto during our filming day this weekend in order to allow the team to maximise the time at the factory before we head to Barcelona for the first day of the test on 18 February". We start the season with zero points, so we're taking nothing for granted and there's absolutely no feeling of entitlement to be at the front. The buzz really starts at the beginning of the year when you see the vehicle coming together. It will then be sent to Barcelona for the opening day of official pre-season testing on Monday.
"Some components surrender what feels like a giant step of half a kilo, others just a few grams, but collectively each of these victories add up to a handful of kilos that have been invested back in the auto on aerodynamics, suspension and power unit to bring performance".
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Mercedes said the new auto, sporting a similar silver livery and branding to last year's model, had changed substantially under the skin.
Toto Wolff, the Mercedes team principal, said: "When we met after the winter break, Lewis was refreshed".
"I'm really looking forward to the next step of our journey together with Mercedes and embarking on what's not been done before". They are an opportunity because all the old assumptions about what you need to have to be quick are swept away and, if you are fleet of foot and smart in dealing with that, you can do better than all the other teams that are tackling the same change.
Mercedes said changes had been made to the cooling architecture of the power unit, making it more efficient and also bringing aerodynamic benefits.
"The handling of the W09 was a big improvement over the rather idiosyncratic W08. However, we were still not as good as some of our competitors at preserving the performance of the rear tyres", said Allison.
"We have worked hard on the suspension and aerodynamic characteristics to deliver a vehicle that will be much kinder to its tyres".
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