Losing Instagram followers today? Here's why

Instagram users report massive decline in followers

Instagram users woke up this morning and were shocked to find they appeared to be significantly less popular than they were yesterday.

Instagram users are confused after they reported losing hundreds and in some cases thousands of followers overnight. However, major Instagram personalities like Selena Gomez lost nearly 2 million and Ariana Grande lost nearly 3 million. Needless to say, people were NOT HAPPY and wanted an explanation to why their social media street cred just went down.

This is because Instagram have deleted millions of accounts, which they believe to be inauthentic or "bots".

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In a blog post, Instagram wrote: 'We've built machine learning tools to help identify accounts that use these services and remove the inauthentic activity. The good news is that those who lost followers should see them return sometime in the future.

Last November, Instagram announced it would take a huge step to eliminate inauthentic followers, likes and comments on its platform.

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