Calgary Secures Exclusive Canadian Rights To Host X Games

By	The Canadian Press

The X Games are (most likely) coming to Calgary. The Winter X Games are one of the most high-profile annual worldwide events for snowboarding, skiing and snowmobiling competitions.

Noah Bowman is Calgarian and X Games silver and bronze medalist in ski superpipe and said his hometown is "the flawless place to host the X Games".

Construction is expected to be completed in time for the 2025 Rotary International Convention, which is expected to draw some 40,000 delegates to the city, said Mayor Naheed Nenshi.

Launched in 1997, the Winter X Games were first televised in 2002 and have grown in popularity and in scale since then.

"We're very excited about the opportunity to bring X Games to Canada and are encouraged by the work that the City of Calgary and Government of Alberta have put in to reach this point", said Tim Reed, VP X Games, ESPN. "This supports travel and tourism, it supports economic development, it supports spin-off businesses like restaurants and hotels through the community".

With the exclusive rights, Calgary has the opportunity to join a prestigious list of X Games host cities including Aspen, Shanghai, Oslo and Sydney.

Tourism officials say the events will support about 540 jobs annually and that securing the Canadian rights is the first step in bringing X Games to Canada.

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Ward 1 Councillor Ward Sutherland said this will make the BMO the centrepoint in the country. "We want to be a two-event city... so we'd have the Stampede during the summer and the X Games during the winter".

Hosting concepts have been approved for venues at Stampede Park and WinSport.

Investors are hoping that this expansion will allow the centre to host larger conventions and events, therefore, boosting the Alberta tourism sector.

The X Games in Calgary is being developed by Manifesto Sport Management, a Calgary based Sport Marketing and Management Company and Insight Productions, a Canadian broadcast production company that has produced the JUNO Awards and the Amazing Race Canada.

Federal Minister of Infrastructure and Communities, François-Philippe Champagne, made the announcement at Stampede Park. "It's about bringing Calgary to a world stage".

The Winter X Games have seen top athletes perform at the event in the past like American snowboarder Shaun White and Canadian snowboarder Mark McMorris.

"Not only would the games introduce a new audience to Calgary, it would also inspire the next generation of athletes watching from the grandstands".

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