Analysts Report Apple's Games Subscription Service Will Spend Over Half a Billion

Is Apple doing the right thing by spending millions on new games for Arcade

Several sources told the Times that most of the more than 100 games planned for the service have budgets in the millions of dollars - a lot for mobile and the indie market Apple is targeting, but not extraordinary when compared against the video game industry, where seven-figure budgets or more tend to be par for the course.

Analysts from Financial Times reported that Apple may end up spending over half a billion dollars on their upcoming games subscription service, Apple Arcade, according to Gizmodo.

It looks like Apple wants to keep the games limited to its iOS platforms, and even if the games were released to others, it wants to keep rivals Google and Microsoft out of the loop for these games.

The Financial Times reported that the new service's budget was "likely to exceed $500m", demonstrating Apple's seriousness in entering the gaming industry, which valued $137.9bn past year, according to New Zoo.

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Apple is also reportedly offering developers extra incentives if they agree to make their games temporarily exclusive to Arcade. This budget is lower compared to Apple's investment on the TV+ subscription which reached $1 billion.

Apple is spending millions of dollars on each of the titles being developed for Arcade, the FT said, citing sources familiar with the situation.

As for the revenue model, it's believed developers will receive an ongoing stream based on how much time users spend playing their games. It seems that the Cupertino giant doesn't see these platforms as directly competing with Apple Arcade, at least not in the same way as Google Stadia and other subscription services. It has been pushing hard to get as many high quality and high profile games for its Arcade Service. People aren't willing to pay good money for mobile games when there about a million free-to-play games available.

Instead, users can play games with their existing laptops, desktops, TVs, tablets or phones and use their own keyboard or mouse. Each game will sync between devices to allow players to pick-up where they left off.

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