Facebook to Put Extra Limits on Livestream, Ads Over Christchurch Massacre

French President Emmanuel Macron welcomes Jacinda Ardern at the Elysee Palace in Paris France

French President Emmanuel Macron hosted the event with New Zealand Prime Minister Jacinda Ardern, who has been calling for technology executives to sign a pledge as the "Christchurch Call". In the first 24 hours after the Christchurch attack, Facebook removed the shooter's video 1.5 million times as people continuously uploaded it.

Facebook has also announced it will partner with three universities and invest $7.5 million in research to "improve image and video analysis technology".

The tech companies who are signing on to the pledge are largely based in the United States, including Facebook, Google, Amazon, Twitter, and Microsoft.

New Zealand Prime Minister Jacinda Ardern is leading an effort to secure worldwide commitments to prevent the sharing of extremist content online.

In a blog post, Facebook said that anyone who breaks its rules will be restricted from using its "Live" feature.

"The United States stands with the global community in condemning terrorist and violent extremist content online in the strongest terms".

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"One of the challenges we faced in the days after the attack was a proliferation of many different variants of the video of the attack", vice-president of integrity Rosen said.

A comprehensive list of offenses that would see a user barred from Live wasn't included, although the examples used all had to do with circulating terrorist-related content.

The promised measures include updating terms of use and codes of conduct so that they "articulate a clear basis for removal of this content from our platforms".

However, to the disappointment of some, a notable absentee will be Facebook chief Mark Zuckerberg, who held talks in Paris with Macron last week.

Former U.S. Secretary of State John Kerry, a member of the Carnegie Endowment for International Peace, told reporters, "I think everybody agrees that a higher level of responsibility is demanded from all of the platforms".

Alistair Knott, a computer-science professor at the University of Otago in New Zealand, said companies and governments can combat violent content in a way that does not violate rights to free expression by focusing on how the sites bring it to users, through Internet searches, live-streaming videos and social media feeds. It will be researching new ways to identify edited versions of banned content that escaped detection and deletion. Facebook did not specify all the rules that it will use to enforce the new one-strike approach, but pointed to current community standards that prohibit spreading terrorist propaganda on the social network. But "ultimately the regulation of these tools that transmit information should be a matter for governments, not just the whims of private companies".

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