Whitney Houston's estate unveils plans for a hologram tour

Whitney Houston

Larry Mester, Primary Wave's founder, said he was already talking with Broadway producers about a musical and a Vegas-style project.

The choice to launch a hologram tour comes as part of an exclusive deal Houston's estate signed with Primary Wave Music Publishing, a boutique music and marketing company based in NY.

Seven years after her death, the late legend's estate is planning a series of new projects, including a touring hologram, a potential Broadway musical, and an album of unreleased material.

In the seven years since Whitney Houston's death, there has been relatively little of the asset-exploitation that usually follows the passing of a music icon, apart from a smattering of previously unreleased recordings, a pair of harrowing documentaries and a lot of unflattering press.

"Before she passed, there was so much negativity around the name; it wasn't about the music anymore", Pat Houston told The New York Times.

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Primary Waves will acquire a 50 percent stake of Houston's estate, valued at $14 million.

"Her career inspired so many musicians across all genres and generations and we are honored that her family is entrusting part of her legacy to us", Becker said. The company plans to be careful how they present the singer, who appeared in commercials for Diet Coke and AT&T during her career.

Fans of Whitney Houston are split on social media regarding the news that there's reportedly a hologram tour in the works that will honor the greatness of the legendary singer.

"The hologram has taken precedence over everything", Pat told the Times, adding that the under-development hologram will perform hits like "I Wanna Dance With Somebody (Who Loves Me)" and "The Greatest Love of All" while original band members and backup singers (including Whitney's brother and Pat's husband, Gary) provide background support. "They let all the personal things about her life outweigh why they fell in love with her in the first place". "After closely viewing the performance, we decided the hologram was not ready to air", the estate executor said.


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