Is Beyond Meat overcooked?

The Impossible Burger 2.0 being introduced at a press event during the CES 2019 in Las Vegas Nevada on Jan 7 2019

The transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit, Beyond Meat founder Ethan Brown said Tuesday. In my view, investors are using the company's stock as a proxy bet on a macro trend, i.e., a shift towards vegan and vegetarian diets, but are glossing over the other components that need to come into play for their investments to pay off. McDonald's has unveiled a meatless burger in Germany and KFC is studying non-meat options for its menu. Impossible Burger is arguably the best known of the bunch thanks, in part, to its "bleeding" plant-based burgers.

Sales of alternative meat jumped 23 per cent previous year in the U.S., according to The Food Institute.

"It's lower in calories, lower in total fat, lower in saturated fat and zero cholesterol".

Since then, shares have more than doubled, ending Friday's session at $139.13, up a stunning 39.4 percent after the company said it anticipates sales growth of 140 percent.

Impossible Foods, whose Impossible Burger is sold in more than 7,000 restaurants in the United States and Asia, recently raised US$300 million in a financing round that valued the company at US$2 billion. But analysts have begun to pull back on the plant-based food company this week.

Nestle, the world's biggest packaged foods group, is aiming to sell a pea-based veggie patty called Awesome Burger under its US plant-based Sweet Earth brand in the fall.

Warriors’ Klay Thompson suffers torn ACL in loss to Toronto
The problem is the Warriors did not have a timeout, which gave the Raptors a free throw and possession in the Bay Area. Leonard is the third player to win Finals MVP with two franchises, joining only Kareem Abdul-Jabbar and LeBron James.

In the fall, Nestle plans to offer a pea-based "Sweet Earth" veggie burger in the US.

The vegetarian meat company, which has blown up in the last few months, has been pushing toward offering a plant-friendly option that mimic meat so closely, people won't know it's not beef.

USA company Kellogg has been present in alternative meat since the 1970s through MorningStar Farms.

Risks to the stock price include the El Segundo, California-based company's increasingly aggressive competitors and the end of the lockup period in October, he said.

Barclays also pointed to "potential regulatory restrictions" as far as marketing.

The downgrade is "purely a valuation call", wrote Ken Goldman and James Allen in a note out Tuesday titled, "Beyond Our Price Target". They set a market perform rating for the company. The conventional companies also have sophisticated supply chains and ready access to capital.

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