Salesforce buying Tableau Software in $15.7B all-stock deal

Salesforce to Buy Tableau for $15.3 Billion in All Stock DealMore

Salesforce.com has announced a deal to buy big data firm Tableau Software for $15.3 billion, marking the biggest acquisition in the company's history as it looks to offer more data insights to its clients.

Each share of Tableau common stock will be exchanged for 1.103 shares of San Francisco-based Salesforce.

With Tableau and Einstein together, Salesforce will deliver an intelligent and intuitive analytics and visualization platform for every department and every user at any company.

Salesforce has been a dominant player in the Customer Relationship Management (CRM) enterprise realm for years. That service is increasingly valuable, as big data emerges as an ubiquitous tool in the business world.

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Salesforce said Tableau will continue to operate independently under the Tableau brand with Selipsky and the rest of its current leadership team in charge. "Tableau helps people see and understand data, and Salesforce helps people engage and understand customers", said Marc Benioff, Chairman and co-CEO, Salesforce, in a press statement. "I'm delighted that our companies share very similar cultures and a relentless focus on customer success".

Tableau's $15.7 billion price tag makes it considerably more expensive than Salesforce's last mega-acquisition of Mulesoft for $6.5 billion in March 2018.

The acquisition of Tableau is expected to be completed during Salesforce's fiscal third quarter ending October 31, 2019, subject to customary closing conditions.

The transaction has been approved by both the Salesforce and Tableau board of directors.

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