Selfie addicts flock to toxic pond because the water is pretty

The Latest Instagram Hotspot Is Actually A Dump For Chemical Waste

Accessible via a haphazard network of dirt roads, its grassy shores are lined with clusters of dark green trees. One user commented: "Enjoy that toxic water".

In recent weeks, the lake's enchanting hue has sparked a social media craze, luring scores of camera-toting visitors to its banks. Enormous colorful beach floaties. The Siberian lake isn't a natural wonder.

The bright blue waters of the artificial pond are actually down to the risky calcium salts and other metal oxides which have been dumped in it from the coal-burning plant.

"In the last week, our ash dump of the Novosibirsk TEZ-5 has become the star of social networks", the statement said.

The company also stated that the bottom of the pond is extremely muddy, which makes it hard for swimmers to gain solid footing in case of an emergency.

A spokeswoman told AFP that the site "isn't poisonous" but has very high acidity and that "the bottom of the ash disposal site is claylike, so if you fall there, it's hard to get out".

The lengthy advisory, however, appears to have done little to quell the flow of visitors, marking the latest example of the lengths to which people will go for the flawless Instagram photo. Most Instagram posts published to this account show people near the water rather than in it, although some people have been seen in the water on paddle boards or pool floats. "This is the greatest risk".

After Kangana Ranaut's fiasco with journalist, Ekta Kapoor says she's gone 'mental'
Members of the Guild also demanded a public apology from both Kapoor and Ranaut, journalists present at the meeting said. In the 1970s, Amitabh Bachchan and the media shared an icy relationship which thawed only about a decade later.

Many of the Instagrammers seemed to know about the lake's content, and even made comments about the taste of the water. But this gorgeous Russian water feature is no picture postcard. "The next morning, my legs turned slightly red and itched for about two days".

But there's a reason the water looks so otherworldly, and it's not good.

One couple even elected to have wedding pictures taken at the lake, embracing near the water's edge and posing in front of a picnic spread.

Crystal-clear turquoise water against the backdrop of a clear blue sky along the beach may very well be the makings of a ideal Instagram post. "Skin contact with such water may cause an allergic reaction!"

Another wrote that the power station's management had begun closing roads to the ash dump because of the "big flow of people from Novosibirsk" to the site. It was built in the 1970s and is the largest of its kind in Siberia.

"This didn't stop some Russians to organise whole picnics by the lake".

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